You good. But you ain't that good.

You good. But you ain't that good.

GUEST POST by Chloe Zeegen from Just Add Story. English is your second language, and yes, your skills are advanced. But you’re not a pro (sorry!). Chloe makes the case for why your company needs to hire a professional writer even if you know all the rules.

A guide to creating a guide – brand voice, tone and style: Part 1

A guide to creating a guide – brand voice, tone and style: Part 1

Part 1 in a series about defining your brand’s voice explores what voice, tone and style actually are, and why they are important. PLUS! Examples that will help you see the differences between brands with similar products but very different styles.

How to name your brand
(in 5 easy steps)

How to name your brand<br>(in 5 easy steps)

GUEST POST from Katrin Hasler at ruby ag. Wondering how to name your company or brand? Design, communications and branding specialist Katrin Hasler breaks it down for you in five easy steps.

5 journalism skills for
great copywriting

5 journalism skills for<br>great copywriting

I studied journalism at university, so not only do I know how to write and edit, but I also know some super nifty skills that help me when I'm copywriting. Interviewing skills, research skills, brainstorming skills - I've got 'em and I know what to do with them. 

Presenting Ahoi Text

Presenting Ahoi Text

A network of expert copywriters and copyeditors, Ahoi Text is answering your SOS for ship-shape texts in German and English. Concepts, copywriting, copyediting and consultations... this three-woman crew is ready to set sail with you!