Le networking, une démarche qui peut vous rapporter gros

Le networking, une démarche qui peut vous rapporter gros

GUEST POST Françoise Sauser, owner of Ceci-cela Communication and a fellow freelance writer who works in French, wrote this guest post about the importance of networking, particularly for self-employed superstars like ourselves. This blog post is actually an example of how freelancers can help each other out. Read on to find out what I mean.

You good. But you ain't that good.

You good. But you ain't that good.

GUEST POST by Chloe Zeegen from Just Add Story. English is your second language, and yes, your skills are advanced. But you’re not a pro (sorry!). Chloe makes the case for why your company needs to hire a professional writer even if you know all the rules.

A guide to creating a guide – brand voice, tone and style: Part 1

A guide to creating a guide – brand voice, tone and style: Part 1

Part 1 in a series about defining your brand’s voice explores what voice, tone and style actually are, and why they are important. PLUS! Examples that will help you see the differences between brands with similar products but very different styles.

How to name your brand
(in 5 easy steps)

How to name your brand<br>(in 5 easy steps)

GUEST POST from Katrin Hasler at ruby ag. Wondering how to name your company or brand? Design, communications and branding specialist Katrin Hasler breaks it down for you in five easy steps.

5 journalism skills for
great copywriting

5 journalism skills for<br>great copywriting

I studied journalism at university, so not only do I know how to write and edit, but I also know some super nifty skills that help me when I'm copywriting. Interviewing skills, research skills, brainstorming skills - I've got 'em and I know what to do with them.