branding

A guide to creating a guide – brand voice, tone and style: Part 1

A guide to creating a guide – brand voice, tone and style: Part 1

Part 1 in a series about defining your brand’s voice explores what voice, tone and style actually are, and why they are important. PLUS! Examples that will help you see the differences between brands with similar products but very different styles.

How to name your brand
(in 5 easy steps)

How to name your brand<br>(in 5 easy steps)

GUEST POST from Katrin Hasler at ruby ag. Wondering how to name your company or brand? Design, communications and branding specialist Katrin Hasler breaks it down for you in five easy steps.