copywriting

You good. But you ain't that good.

You good. But you ain't that good.

GUEST POST by Chloe Zeegen from Just Add Story. English is your second language, and yes, your skills are advanced. But you’re not a pro (sorry!). Chloe makes the case for why your company needs to hire a professional writer even if you know all the rules.

A guide to creating a guide – brand voice, tone and style: Part 1

A guide to creating a guide – brand voice, tone and style: Part 1

Part 1 in a series about defining your brand’s voice explores what voice, tone and style actually are, and why they are important. PLUS! Examples that will help you see the differences between brands with similar products but very different styles.

Why copywriters and designers should work together

Why copywriters and designers should work together

A dynamic duo, partners in design (or crime), a match made in marketing heaven - that's what you get when you put an expert copywriter and a top-notch designer together. Save time and benefit from a global approach and seamless collaboration when you let your freelance creatives work their magic side by side.