Part 1 in a series about defining your brand’s voice explores what voice, tone and style actually are, and why they are important. PLUS! Examples that will help you see the differences between brands with similar products but very different styles.
GUEST POST Françoise Sauser, owner of Ceci-cela Communication and a fellow freelance writer who works in French, wrote this guest post about the importance of networking, particularly for self-employed superstars like ourselves. This blog post is actually an example of how freelancers can help each other out. Read on to find out what I mean.
GUEST POST from Katrin Hasler at ruby ag. Wondering how to name your company or brand? Design, communications and branding specialist Katrin Hasler breaks it down for you in five easy steps.
I studied journalism at university, so not only do I know how to write and edit, but I also know some super nifty skills that help me when I'm copywriting. Interviewing skills, research skills, brainstorming skills - I've got 'em and I know what to do with them.