Copywriting Portfolio

A little taster of what I've done, and perhaps some inspiration for what SO Many Words can do for you. 



At Omega, the luxury watch brand, I worked closely with the PR team to produce English content for the company's growing social media platforms and for the press kits that were distributed to journalists at every event and for every watch/technology launch. I assisted the senior copywriter with advertisements, including billboard ads, magazine ads and voiceover scripts. As Omega's copywriter, I traveled to London and Sochi where I covered the company's involvements in the Summer and Winter Olympic Games in 2012 and 2014 respectively. 


EF Academy 

As the freelance copywriter for EF Academy, I support the marketing team with various print projects such as specific flyers and articles used for content marketing purposes. Previously, I worked as EF Academy's in-house copywriter. In this role, I worked with the web designer and online marketing manager to revamp the boarding school's website, learning about SEO and UX along the way. 



In the same family as Omega but on a different spectrum in terms of style and voice, Swatch makes use of my English copywriting services for all of their marketing aspects -this includes press releases, social media ads, weekly newsletters, campaigns and website texts. 

cup-of-culture-black copy.png

cup of culture

The voice of Cup of Culture is my own. The blog, which I started in 2015, is where I write about my experiences with culture as a Swiss-American discovering her parents' home country, and as a traveler fascinated by cultures and customs. I consider Cup of Culture my playground where I have fun connecting words and observations while remaining true to my personal writing style. 


Education copywriting (B2C) | Travel & Culture writing | Watch Industry copywriting (B2C)

Blog posts | Websites | Storytelling