SwissPastryCream.jpg
 

Mouth-watering product descriptions

#transcreation

Our company recently launched a new product website and while reading through the product texts and descriptions, we felt that we needed more than a traditional translation. For this occasion, we had the pleasant opportunity to work with SO Many Words. It was a short but very efficient and enjoyable experience. The nice and crispy texts embellish our product pages!
— Birgitte Grangier @ Swiss Pastry Cream
 

The briefing

Swiss Pastry Cream needed English transcreations of existing French product descriptions for the roll out of their updated website. The company offers customers fresh, ready-to-use sweet and savory pastry creams and wanted descriptive, appealing descriptions of the various flavors. 

 

the project

Using the French texts as a foundation, SO Many Words created English product descriptions for each pastry cream flavor, as well as intro texts for the sweet and savory creams collections. The short texts describe the aromas and flavors of each individual cream and help the customer choose exactly the one they would like to use in their kitchen. 


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