Copywriting blog posts & articles
Blog posts and regularly updated content on a website are tickets to superb SEO. For small business, defining a content marketing plan and creating the content can be way too time consuming. And for large, international businesses, quality, professional-level content writing is hard to delegate internally. SO Many Words is a text agency with an in-house ghostwriter, storyteller and blog article author who can help craft industry-specific content that tells your story, sells your products and gets readers to act – online and offline.
Creating content with your name on it
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Blog posts
Blog posts can be a key ingredient in your SEO recipe. To make them truly effective, they should be part of a communications plan. SO Many Words can help you come up with the ideas for blog posts articles and series, define an editorial plan, consult on how the blog posts can be used, and create the content using SEO best practices. We can work together on individual posts, or establish a long-term relationship for regular posts that populate your blog.
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Ghostwriting
Thought leadership pieces on channels like LinkedIn, Xing or Medium are great for employer branding or for helping your company stand out in a niche industry. Oftentimes, leaders at the C-level don’t have the time to write these articles. SO Many Words can jump in to write an article that uses the voice and style of the person whose name will go in the byline. Your ideas, your message, your style – written by SO Many Words on your behalf.
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Press releases
Using a background in journalism, SO Many Words knows how to write for journalists. It requires a balance between providing exact details, preemptively asking questions and weaving in an attention-grabbing story that will get published. I use your input to structure an article with a headline & sub-headline that immediately hooks an audience of journalists and bloggers. If you need a “boilerplate” that describes your company or business and can be used with future press releases or texts sent to the media, I can do that too.
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Articles
Articles are different from press releases in that the audience is usually end customers or potential clients. Your articles may be published in a magazine or brochure your company publishes, or they may be used in an external publication to promote your products or services. Whether you need a journalistic article with an external perspective of your products or an advertorial with a discreet sales pitch, SO Many Words can write the content based on your pitch.
Your options
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Long-term collaboration
For a series of blog posts, or for a long-term editorial plan, I recommend a collaboration based on a monthly plan. This involves working closely together on a strategy and content calendar, with regular planning sessions. Each text receives two rounds of feedback and edits before going live. During the planning sessions, we review the performance of published content and use the analytics to shape the next round of blog posts.
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One-off texts
Whether you need us to fill in for a missing copywriter on your team or you only need an article for a special case, you can count on SO Many Words. I’ll treat our collaboration no differently if our time together is short. I’ll provide you with original, impactful written content in English that tells your story, illuminates your message and presents your business in an authentic way.
Other types of content
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Newsletters
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Social media posts
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Customer journey communications
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Internal communications